XXL ASA – Mandatory notification of trade by Primary Insiders and close associates

Oslo, 28 August 2023: Reference is made to the stock exchange announcements published by XXL ASA (the "Company") 22 and 23 August 2023, regarding the commencement of the subscription period in the rights issue (the "Rights Issue") and the receipt of subscription rights in the Rights Issue by certain primary insiders and certain close associates of primary insiders of the Company. As of this date, the Company has been informed that the following primary insiders and close associates to primary insiders have subscribed for new shares, as set out below: Ronny Blomseth, board member of the board of directors of the Company, has subscribed for 2,200,000 new shares. Kjersti Helen Krokeide Hobøl, Vice chair of the board of directors in the Company, has subscribed for 115,291 new shares. LC Media AS, a close associate to primary insider and Interim EVP Category & Buying of the Company, Jarle Bråten, has on 24 August 2023 subscribed for 1,175,517 new shares. Jemi Holding AS, a close associate to primary insider and Interim EVP Category & Buying of the Company, Jarle Bråten, has subscribed for 611,487 new shares. Stein Alexander Eriksen, Chief Financial Officer of the Company, has subscribed for 500,000 new shares. Andolini Holding AS, a close associate to primary insider and EVP Human Resources, Communications and Sustainability of the Company, Tolle O. R. Grøterud, has subscribed for 158,564 new shares. Maxan AS, a close associate to primary insider and EVP IT of the Company, Espen Terland, has subscribed for 120,937 new shares. Tor Andrin Jacobsen, employee representative of the board of directors of the Company, has subscribed for 280,000 new shares. Anders Lindblom, Managing Director Sweden of the Company, has subscribed for 75,762 new shares. Pasi Johannes Lämpsä, Managing Director Finland of the Company, has subscribed for 36,576 new shares. Helena Ebersten Henriksen, deputy employee representative of the board of directors of the Company, has subscribed for 16,708 new shares. Thomas Lindén Hansen, a close associate to primary insider and deputy employee representative of the board of directors of the Company, Helena Ebersten Henriksen, has subscribed for 14,348 new shares. Anders Eik, deputy employee representative of the board of directors of the Company, has subscribed for 16,868 new shares. Pia Margrethe Schnitler, a close associate to primary insider and EVP IT of the Company, Espen Terland, has subscribed for 20,000 new shares. Please see the attached forms for further details on the subscriptions in the Rights Issue by the primary insiders and their close associates. For further information, please contact: Investor Relations Tolle O. R. Grøterud Tel: +47 902 72 959 E-mail: ir@xxlasa.com Press contact Jan Christian Thommesen Phone: + 47 918 21 387 Email: presse@xxl.no ABOUT XXL ASA XXL is a leading sports retailer with stores and e-commerce in Norway, Sweden, Finland, Denmark and Austria. It is the largest among the major sports retailers in the Nordics. XXL pursues a broad customer appeal, offering a one stop shop experience with a wide range of products for sports, hunting, skiing, biking and other outdoor activities. XXL’s concept is to have the largest stores with the best prices and the widest assortment of products, focusing on branded goods. This information is subject to the disclosure requirements pursuant to article 19 of the EU Market Abuse Regulation and section 5-12 of the Norwegian Securities Trading Act.